Frequently Asked Questions
General
Where can I find the Terms and Conditions (AGB)?
We do not provide the Terms and Conditions separately on our website. However, they are included in the customer contract and can be reviewed there.
Where can I find the IVW guidelines for digital offerings?
You can find the IVW guidelines here.
What can be measured with INFOnline Measurement?
Desktop (stationary websites – WEB)
Includes classic websites accessed via stationary devices such as PCs or laptops. This also covers newsletter measurement, which can be booked free of charge in the INFOnline Order Center.
ePaper
Measurable if the publication is based on HTML5 and/or Flash.
Mobile-optimized websites (MEW)
Websites specifically designed for use on mobile devices.
Responsive Design
These are websites where the URL is identical to the desktop version (WEB + MEW).
The term Responsive Web Design literally means “reactive web design.” Content, navigation elements, and the overall structure of the website dynamically adapt to the respective screen resolution. The design therefore responds to the characteristics of the device instead of forcing users to adapt to rigid layouts of conventional websites or online shops.
Connected TV
Measurement of TV apps on internet-enabled televisions.
Mobile Apps (Android and iOS)
Integration and measurement of native apps for the common mobile operating systems.
Which metrics are collected with newsletter measurement?
Exclusively Page Impressions (PIs).
How can I test the census measurement (Web)?
Please refer to our help page: https://docs.infonline.de/infonline-measurement/integration/web/pruefmoeglichkeiten/
Using network analysis tools, the requests sent by the INFOnline Measurement census measurement can be traced.
To do this, simply open the developer tools (shortcut: Ctrl + Shift + i), switch to the Network tab, and filter for ‘base.io’.
There, select the request with status code 200.
In the request payload, parameters such as the site identifier (st) or page code (cp) can be reviewed.
Is it possible to integrate IOMm into an image gallery in such a way that, for example, clicks on the previous and next buttons between individual images can be measured?
From a technical perspective, measuring PIs based on the display of additional images within a slideshow is possible with INFOnline Measurement.
For IVW participation, we recommend consulting the IVW audit team in advance regarding compliance with the guidelines, via email at: servicecenter@ivw-online.de
Are visits counted in IOMp when a newsletter is opened?
Newsletter measurement via IOMp also generates client-based metrics such as visits. Whether a visit is continued when someone accesses a website within the 30-minute visit timeout after opening the newsletter depends on where and how the newsletter was opened.
If the newsletter is opened directly in a browser such as Chrome, a cookie can usually be set and the visit can be continued. However, if the newsletter is opened only within an email client or in an iFrame, it is possible that no cookie can be set or that a new cookie is set due to browser technology, making it impossible to continue the visit.
In general, it should be noted that the client detection underlying the visit may be weaker in newsletter measurement depending on the environment.
Data Protection
What does the Data Processing Agreement (AV) regulate?
The AV (Data Processing Agreement) regulates the anonymization of recorded access to your digital offering via the SZM procedure in accordance with the BDSG. The contract also includes the IT security and data protection concept, which you will also receive from INFOnline for confidential use.
What data is stored in the ioam cookie?
After accessing a digital offering measured by INFOnline, a cookie is stored on the user’s computer. You can find this cookie in your browser’s cookie list under the entry ioam.de.
A cookie is a text file that contains no executable code or, for example, ‘spyware’ elements.
The number sequence stored in the cookie cannot be assigned to any specific person and is therefore anonymous.
INFOnline Trial Phase
How long does the trial phase last?
The regular trial phase lasts three months.
What are the termination periods during the trial phase?
You can terminate the trial phase at any time within the three-month period.
What services do I receive during the trial phase?
During the trial phase, you have access to all services that regular customers receive after signing a contract. These include, among others, our measurement services, access to the dashboard for data visualization, and personal support from an INFOnline contact person.
Invoice
Can a separate invoice recipient be specified?
If the costs for measuring a digital offering should be billed to another company, we require an official cost assumption statement from that company. The cost assumption can be sent to support@infonline.de.
How can I request an invoice again?
Simply send us an email with your customer number and invoice number to support@INFOnline.de. We will then send you the invoice by email.
How can I change the invoice recipient?
You can change the invoice recipient by sending an email to support@infonline.de.