INFOnline Measurement.
The Future of Digital Reach Measurement
INFOnline offers a proprietary, highly scalable measurement system for all types of digital services โ from websites and apps to streaming and advertising media. The system provides transparent, comparable, and 100% privacy-compliant reach metrics for the German digital market.
Your Benefits at a Glance
GDPR & TTDSG-compliant measurement
Usage data is collected without cookies and without user consent (census method); extended metrics are provided with user consent.
First-party measurement
No reliance on third-party cookies โ direct, high-quality data for the German market.
Innovative metrics
Alongside classic page impressions and visits, INFOnline offers the future-proof “Visitor” metric, developed with the IVW for particularly high data quality.
Autonomous & flexible
Easy integration via Measurement Manager or API, usable on all digital channels.
Secure data collection
Operators can rely on a stable, auditable, and transparent system.
INFOnlineโs Measurement Methods โ Basic Measurement (Census Measurement) & Pseudonymous Measurementโ
INFOnline provides two innovative and complementary measurement methods for capturing digital reach. This enables publishers, agencies, and market researchers to obtain valid, legally compliant, and market-comparable usage data โ regardless of consent rates or technical restrictions.
1. Basic Measurement (Census Measurement)
Basic Measurement, also known as census measurement, forms the foundation of privacy-compliant reach analytics. It enables the collection of all essential usage data โ especially page impressions โ without explicit user consent.
- Collection without consent:The measurement is anonymous and cookie-free. Only technical data is processed, which does not allow personal identification. IP addresses are not permanently stored, and personal data is strictly excluded.
- Technical implementation: By integrating a measurement sensor directly into the source code of your digital offering (web/app), reliable and independent data collection is ensured. Thus, every page, app, and stream is comprehensively captured.
- Transparency & legal compliance:Basic Measurement is fully GDPR and TTDSG compliant and meets the highest standards for data protection and auditability by external bodies (such as IVW, agof).
- Objective: Basic Measurement compensates for consent, ad blocker, and browser-related gaps, ensuring truly comprehensive reach measurement regardless of user behavior.
2. Pseudonymous Measurement (with Consent)
Pseudonymous measurement provides deeper insights and expanded metrics as soon as a user explicitly consents to data collection.
- Extended metrics: In addition to core data, visits, qualified clients, and detailed user journey metrics are collected. Perfect for differentiated analysis, audience understanding, and optimizing digital content.
- Panel and identifier techniques: Measurements are carried out in a pseudonymized way, meaning there is no direct personal reference, but identifiers are used for meaningful statistics โ through panels or mobile app libraries, for example.
- Consent-driven: Activation takes place strictly after confirmed user consent, via a Consent Management Platform (CMP) or native consent mechanisms.
- Objective: Pseudonymous measurement complements basic measurement with individual, identity-linked analyses and allows for comprehensive evaluation of complex user journeys โ ideal for advanced digital research and premium benchmarks.
Interaction for Complete Reach
INFOnline combines the anonymous data from the basic (census) measurement with the expanded results of pseudonymous measurement into a holistic data foundation. In this way, measurement gaps caused by missing consent or technical challenges are compensated for. The result is precise, market-comparable digital reach โ regardless of individual user choices or market conditions.
This combination makes INFOnline the central solution for modern, privacy-compliant reach analytics in the German digital market. Your website benefits from measurable, transparent, and reliably validated user statistics.
Ready for real insights?
Get started now โ with a reliable measurement system designed for professional use in the media market and flexible enough to adapt to your needs.