Neutral.
Transparent.
Reliable.
As a certified measurement service provider for the IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.), we offer one of the most widely recognized and trusted solutions for measuring and reporting digital reach in Germany.
The INFOnline measurement methodology combines technical tracking with statistical intelligence, ensuring that reach figures remain complete, robust, and comparable—even where other measurement systems reach their limits: in cases of consent gaps, ad blockers, or fragmented usage environments.
Why IVW certification for digital offerings?
In today’s digital landscape, reliable data on reach and usage success is critical for media planning, monetization, and competitive advantage. IVW certification:
- Ensures that reach is measured according to neutral, market-wide standards.
- Creates comparable and auditable performance metrics for publishers, advertisers, and agencies.
- Builds trust through control and independent verification of all reported data via an established audit process.
- Enables publishers to officially and credibly disclose their reach figures.
As an IVW partner, INFOnline provides the technical measurement foundation—built on many years of experience and modern measurement methods—ensuring that your data remains GDPR-compliant, robust, and reliable.
What we do
1. Data collection & technical measurement
As an IVW-certified service provider, we measure the usage of digital media through standardized measurement procedures. This prepares the data for official IVW reporting.
2. Preparation & submission for IVW audit
Measurement data is collected, validated, and prepared in accordance with IVW guidelines for audit by the IVW—including technical validation and cross-offer comparability.
3. Reporting & dashboard disclosures
After successful certification, you gain access to IVW dashboards and reports that officially document your reach—including page impressions, visits, visitors, and usage time.
Ready for real insights?
Get started now – with a reliable measurement system designed for professional use in the media market and flexible enough to adapt to your needs.