Reliably measuring reach and usage on mobile as well
Mobile applications are a central component of digital media offerings. In order to transparently represent app usage, reach, and performance, INFOnline Measurement provides an established solution for app reach measurement.
App measurement makes it possible to record mobile usage in a transparent, comparable, and auditable manner – regardless of platform, app type, or business model.
Basic principle of app measurement
App measurement by INFOnline Measurement is designed for iOS and Android applications and can be integrated into native and hybrid apps.
It captures app usage as well as access to content within the application and provides this data in a structured form.
Based on the measurement results, it is possible to:
- Map mobile reach
- Identify usage patterns and trends
- Evaluate content and functions
- Transparently document app performance
The measurement follows clearly defined standards and ensures that results are transparent and consistent.
App measurement provides a solid basis for evaluating mobile usage and supports the comparability of digital offerings across different channels.
For further information on app measurement, the sales team will be happy to assist.
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Get started now – with a reliable measurement system designed for professional use in the media market and flexible enough to adapt to your needs.