Our Metrics at a Glance
Know what matters – INFOnline metrics for true usage transparency
In order to evaluate, optimize and successfully monetize digital content, reliable metrics are essential. INFOnline provides precise, privacy-compliant metrics that reflect actual usage across all channels – cookie-free, consistent, and cross-platform. Our measurement values make reach visible, help assess engagement, and provide the foundation for data-driven decisions.
Below, we introduce our core metrics:
Page Impression (PI)
What is a Page Impression?
A Page Impression represents the load of a single page – such as an article, a topic page or a subpage – by a user. This well-established metric is the foundation for the quantitative measurement of digital content consumption.
- Benefits & Use Cases:
- Objective metric for page loads – captured cookie-free and GDPR compliant
- Platform-independent: applicable to web, apps & newsletters
- Basis for evaluating content visibility and performance
- Essential for editorial strategy & offer optimization
- Market standard in IVW and ÖWA reporting
Page Impressions help answer questions like:
- How many pages were accessed?
- Which content performs best over time?
- What attracts the most or least user attention?
Visit
What does a Visit measure – and how is it different from a Page Impression?
Unlike a Page Impression, which counts each individual page view, a Visit represents a complete usage session within a digital offering – be it a website or an app. It starts with the first page view and ends if:
- the session is interrupted for more than 30 minutes, or
- a new calendar day begins
- Benefits & Use Cases:
- Realistic representation of actual user behavior
- Basis for analyzing content performance & user engagement
- Relevant for UX optimization & content structure
- TTDSG- & GDPR-compliant, collected with user consent
- Enables trend comparison over time
Visits help answer questions like:
- How many sessions occurred on the digital offering?
- Are there times of day or days of the week with particularly high visit activity?
- How often do users return in a given time period?
Visitor
Real usage, accurately tracked – this is the Visitor metric
The Visitor metric measures how many unique devices access a digital offering within a defined timeframe – providing a realistic view of actual reach based on recurring devices, not profiles or modeled data.
- Benefits & Use Cases:
- Accurately measured – stable, objective, and comparable
- Ideal for evaluating offerings, market comparisons, and media performance proofs
- Avoids reach inflation via sessions or inflated access events
- Fully GDPR-compliant – even without full opt-in, thanks to balancing mechanisms
Visitor data helps answer key reach analysis questions:
- How many real users accessed the offering?
- How does reach evolve over time?
- How does the offering compare to the competition?
Usetime
Making real attention measurable – with Usetime
Usetime measures how long users actively engage with a page or piece of content. Unlike simple page views, it provides insight into how intensively users interact with content – a key metric for evaluating attention, content quality and impact.
- Benefits & Use Cases:
- Shows how relevant and engaging content is from the user's perspective
- Helps better understand user behavior – as part of modern engagement tracking
- Serves as a quality benchmark for UX, content & advertising performance
- Measured without personal data – no cookies, no profiles
Usetime answers practical questions like:
- How actively and intensively is content really used?
- Which content keeps users engaged beyond just clicks?
- Where is there optimization potential in UX, navigation, or ad placement?
Why choose INFOnline metrics?
Privacy-first:
GDPR & TTDSG compliant – cookie-free and anonymous
Profile-free:
no personal identification, no profiling
Cross-platform:
consistent measurement in web, apps & newsletters
Insight-driven
reveals actual user behavior and content performance
Ready for real insights?
Get started now – with a reliable measurement system designed for professional use in the media market and flexible enough to adapt to your needs.