Smart. Flexible. Privacy-Compliant.
With the Measurement Manager, you get an intelligent solution that adapts precisely to your digital offering – while flexibly responding to user consent.
Our system combines two powerful measurement methods in one tool that automatically determines which method to use in each situation. This allows you to measure accurately and in compliance with data protection laws – completely automated and without manual intervention.
Two Measurement Methods. One System.
Both methods work seamlessly together to create a measurement picture that is both privacy-compliant and insightful.
Census Measurement (Anonymous)
This method operates entirely without identification features. As no personal data is processed, it can capture 100% of your traffic. Combined with pseudonymous measurement, it helps to close consent gaps and provides a complete, privacy-compliant view of your reach.
Pseudonymous Measurement
With valid user consent, technical identifiers (e.g., client identifiers) are used to reliably capture usage across devices.
Automated Control via Your CMP
The Measurement Manager integrates directly with your Consent Management Platform (CMP).
When a page is loaded, it automatically checks which consent the user has given – and activates the appropriate measurement method in real time:
- Consent given → Both census and pseudonymous measurement are activated
- No consent → Only the census measurement is used
Everything runs automatically, in compliance with regulations, and efficiently.
You save time, reduce potential errors, and stay fully compliant with TTDSG and GDPR.
Your Benefits at a Glance
Privacy & Data Quality Combined
Anonymous measurement without consent and deeper insights where consent is available.
Automated & Efficient
Seamless CMP integration automates the process – no manual steps required.
Flexible & Future-Proof
Whether regulations change or your digital platforms grow – the system adapts effortlessly.
Market-Standard Data Quality
Stable, comparable metrics – a reliable foundation for reporting, optimization, and monetization.
Ready for real insights?
Get started now – with a reliable measurement system designed for professional use in the media market and flexible enough to adapt to your needs.
Your Benefits
Independent measurement system providing objective insights
Cookieless baseline measurement = high coverage
Publicly available data on request (for qualifying institutions)