INFOnline Measurement.
The Future of Digital Reach Measurement
INFOnline offers a proprietary, highly scalable measurement system for all types of digital services โ from websites and apps to streaming and advertising media. The system provides transparent, comparable, and 100% privacy-compliant reach metrics for the German digital market.
Metrics in INFOnline measurement
Your Benefits at a Glance
First-party measurement
No reliance on third-party cookies โ direct, high-quality data for the German market.
GDPR & TTDSG-compliant measurement โ
Usage data is collected without cookies and without user consent (census method); extended metrics are provided with user consent.
Innovative metrics
Alongside classic page impressions and visits, INFOnline offers the future-proof “Visitor” metric, developed with the IVW for particularly high data quality.
Autonomous & flexible
Easy integration via Measurement Manager or API, usable on all digital channels.
Secure data collection
Operators can rely on a stable, auditable, and transparent system.
INFOnlineโs Measurement Methods
INFOnline provides two innovative and complementary measurement methods for capturing digital reach. This enables publishers, agencies, and market researchers to obtain valid, legally compliant, and market-comparable usage data โ regardless of consent rates or technical restrictions.
1. Basic Measurement (Census Measurement)
Basic Measurement, also known as census measurement, forms the foundation of privacy-compliant reach analytics. It enables the collection of all essential usage data โ especially page impressions โ without explicit user consent.
Collection without consent
The measurement is anonymous and cookie-free. Only technical data is processed, which does not allow personal identification. IP addresses are not permanently stored, and personal data is strictly excluded.
Technical implementation
By integrating a measurement sensor directly into the source code of your digital offering (web/app), reliable and independent data collection is ensured. Thus, every page, app, and stream is comprehensively captured.
Transparency & legal compliance
Basic Measurement is fully GDPR and TTDSG compliant and meets the highest standards for data protection and auditability by external bodies (such as IVW, agof).
Objective
Basic Measurement compensates for consent, ad blocker, and browser-related gaps, ensuring truly comprehensive reach measurement regardless of user behavior.
2. Pseudonymous Measurement (with Consent)
Pseudonymous measurement provides deeper insights and expanded metrics as soon as a user explicitly consents to data collection.
Extended metrics
In addition to core data, visits, qualified clients, and detailed user journey metrics are collected. Perfect for differentiated analysis, audience understanding, and optimizing digital content.
Panel and identifier techniques
Measurements are carried out in a pseudonymized way, meaning there is no direct personal reference, but identifiers are used for meaningful statistics โ through panels or mobile app libraries, for example.
Consent-driven
Activation takes place strictly after confirmed user consent, via a Consent Management Platform (CMP) or native consent mechanisms.
Objective
Pseudonymous measurement complements basic measurement with individual, identity-linked analyses and allows for comprehensive evaluation of complex user journeys โ ideal for advanced digital research and premium benchmarks.
Interaction for Complete Reach
INFOnline combines the anonymous data from the basic (census) measurement with the expanded results of pseudonymous measurement into a holistic data foundation. In this way, measurement gaps caused by missing consent or technical challenges are compensated for. The result is precise, market-comparable digital reach โ regardless of individual user choices or market conditions.
Ready for real insights?
Get started now โ with a reliable measurement system designed for professional use in the media market and flexible enough to adapt to your needs.