Data Protection
at INFOnline
Secure Data Collection – Reliable, Cookie-Free & 100% Compliant
At INFOnline, data protection is not a by-product — it is a fundamental component of our measurement systems. As a provider of digital usage analytics and reach metrics, we collect data in full compliance with the strictest legal requirements — especially those of the EU GDPR, the TTDSG, and the rulings of the CJEU and German Federal Court of Justice on consent management.
Our Core Principles
No personally identifiable data
We deliberately avoid collecting data such as full IP addresses, user IDs or tracking cookies.
Cookie-free measurement
Our system functions reliably without the use of cookies — both on the web and in mobile apps.
No profiling
We do not create user profiles or carry out cross-device tracking.
100% privacy compliance
Our measurement systems fully adhere to German and European legal frameworks — including the TTDSG, ePrivacy Directive and GDPR.
Transparency & control
Publishers and partners retain full control over their data and how it is processed at all times.
Relevant Legal Frameworks
Our measurement setup is aligned with the following regulatory requirements:
EU GDPR
(since May 25, 2018)
Core principle:
Prohibits the processing of personal data without a legal basis or explicit user consent.
- Our approach:
- We rely on pseudonymous, technical data and only collect what is absolutely necessary.
TTDSG
(since December 1, 2021)
Core principle:
Prohibits reading or storing information on user devices without explicit consent.
- Our solution:
- Cookie-free measurement does not access end-user devices — therefore, no consent is required.
CJEU
“Planet49” ruling & BGH case law
(2019–2020)
Core principle:
Pre-checked boxes and implicit consent are invalid.
- Our implementation:
- INFOnline fully respects consent signals and measures usage accordingly — either with or without user consent, depending on the data type.
Ready for real insights?
Get started now – with a reliable measurement system designed for professional use in the media market and flexible enough to adapt to your needs.