Losing Valuable Traffic
to Blockers?
Ad blockers such as uBlock Origin and AdBlock Plus are now standard. What they block is not only advertising trackers, but often also data protection-compliant reach measurement.
The result: up to 40% of your actual reach remains invisible.
Decisions are based on distorted data, and potential remains untapped.
INFOnline measures anonymously and in compliance with the GDPR – and yet data is still lost in the market.
That’s why we developed Adaptive Measurement: for valid audience insights even beyond traditional blockades.
Our Solution: Adaptive Measurement
With Adaptive Measurement, you can capture reliable and complete usage data even when a large share of your audience uses content blockers — all while fully respecting your visitors’ privacy.
Our technology intelligently adapts the measurement process to the user’s environment, ensuring that your analytics remain accurate without ever compromising on compliance or user trust.
Your key benefits at a glance:
Anonymous Data Collection
Only statistical usage data is processed — no cookies, no ads, no personal profiles.
Customizable Measurement Domains
By using your own, project-specific domains, you can greatly reduce the likelihood of data being blocked.
Flexible Configuration
Easily adjust your setup whenever needed — no complex technical steps required.
GDPR-Compliant & Transparent
Adaptive Measurement meets the highest data protection standards and integrates seamlessly into your existing compliance framework.
Free for INFOnline Clients
Enjoy more accurate analytics data at no additional cost.
This allows you to make well-informed, data-driven decisions based on a complete and realistic view of your website traffic — without ever compromising on privacy.
Ready for real insights?
Get started now – with a reliable measurement system designed for professional use in the media market and flexible enough to adapt to your needs.