{"id":12313,"date":"2025-12-05T16:37:52","date_gmt":"2025-12-05T15:37:52","guid":{"rendered":"https:\/\/www.infonline.de\/?page_id=12313"},"modified":"2026-03-25T18:57:36","modified_gmt":"2026-03-25T17:57:36","slug":"extrapolation","status":"publish","type":"page","link":"https:\/\/www.infonline.de\/en\/extrapolation\/","title":{"rendered":"Extrapolation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12313\" class=\"elementor elementor-12313\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0abb4a e-flex e-con-boxed e-con e-parent\" data-id=\"d0abb4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0b31f5 e-flex e-con-boxed e-con e-child\" data-id=\"a0b31f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72f05c3 e-flex e-con-boxed e-con e-child\" data-id=\"72f05c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c42bf elementor-widget elementor-widget-heading\" data-id=\"d1c42bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How INFOnline Makes Digital <span class=\"highlight\">Reach Fully Visible<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-450a02b elementor-widget elementor-widget-text-editor\" data-id=\"450a02b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why extrapolation methods matter \u2013 and how we deliver valid results without consent-related data gaps<\/strong><\/p><p>In a world where cookies are disappearing, consent rates are fluctuating, and ad blockers have become the norm, one question stands at the core of digital media analytics:<\/p><ul><li><em>\u00a0<\/em>How can reach be measured accurately, even when not all user actions can be directly tracked?<\/li><\/ul><p>The answer lies in a <strong>transparent and privacy-compliant extrapolation method<\/strong>, which INFOnline has been using since 2023.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa47409 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"aa47409\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.infonline.de\/wp-content\/uploads\/elementor\/thumbs\/ellipse_topleft-1-rjfty43op9udv73huzq5igsatignt1hjrdlwrntu2g.png\" title=\"ellipse_topleft.png\" alt=\"ellipse_topleft.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a138c57 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"a138c57\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.infonline.de\/wp-content\/uploads\/elementor\/thumbs\/ellipse_bottom-1-rjfty6x79ry8u0zeeiy17y2olo2rg4sqrrkd7hpnjs.png\" title=\"ellipse_bottom.png\" alt=\"ellipse_bottom.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-798b5a4 e-flex e-con-boxed e-con e-parent\" data-id=\"798b5a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c896982 e-flex e-con-boxed e-con e-child\" data-id=\"c896982\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d6cc58 elementor-widget elementor-widget-heading\" data-id=\"0d6cc58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is extrapolation necessary?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2827ee4 elementor-widget elementor-widget-text-editor\" data-id=\"2827ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since the introduction of the <strong>EU GDPR<\/strong>\u00a0and the <strong>TTDSG<\/strong>, obtaining explicit user consent has been a legal requirement for many forms of data measurement. But consent is dynamic \u2014 some users agree, others don\u2019t. This inevitably leads to data gaps.<\/p><p>If these gaps were left unaddressed, they would distort the true picture of actual reach \u2014 which is why they must be closed through a robust methodology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecb0308 e-flex e-con-boxed e-con e-parent\" data-id=\"ecb0308\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76cf37f e-flex e-con-boxed e-con e-child\" data-id=\"76cf37f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-315094a e-con-full e-flex e-con e-child\" data-id=\"315094a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-433cd8f elementor-widget elementor-widget-image\" data-id=\"433cd8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"839\" height=\"684\" src=\"https:\/\/www.infonline.de\/wp-content\/uploads\/2026\/02\/homepage-placeholder-white-1.png\" class=\"attachment-full size-full wp-image-13305\" alt=\"\" srcset=\"https:\/\/www.infonline.de\/wp-content\/uploads\/2026\/02\/homepage-placeholder-white-1.png 839w, https:\/\/www.infonline.de\/wp-content\/uploads\/2026\/02\/homepage-placeholder-white-1-300x245.png 300w, https:\/\/www.infonline.de\/wp-content\/uploads\/2026\/02\/homepage-placeholder-white-1-768x626.png 768w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ce0047 e-con-full e-flex e-con e-child\" data-id=\"4ce0047\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff2db9 elementor-widget elementor-widget-heading\" data-id=\"1ff2db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How our extrapolation works<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf3bd3 elementor-widget elementor-widget-text-editor\" data-id=\"faf3bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>INFOnline uses <strong>two complementary measurement systems<\/strong>\u00a0and calculates key metrics by comparing them:<\/p><p><strong>Example<\/strong>:<\/p><p>If the pseudonymous measurement (with consent) shows an average of 2 Page Impressions per Visit, this factor can be applied to the fully collected Page Impressions from the census-based measurement (without consent).<\/p><ul><li><em>\u00a0<\/em>This allows us to <strong>statistically estimate the expected number of Visits<\/strong>, even without consent \u2014 based on real usage patterns.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c672929 e-flex e-con-boxed e-con e-parent\" data-id=\"c672929\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-836bd5f e-flex e-con-boxed e-con e-child\" data-id=\"836bd5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c5a60b e-con-full e-flex e-con e-child\" data-id=\"5c5a60b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f965663 elementor-widget elementor-widget-heading\" data-id=\"f965663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The result: Qualified, comprehensive metrics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869e142 elementor-widget elementor-widget-text-editor\" data-id=\"869e142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr eine faire und transparente Aussch\u00fcttung ben\u00f6tigt Corint Media eine <strong>standardisierte und \u00fcberpr\u00fcfbare Reichweitenerhebung<\/strong>.<\/p><p>Dabei ist <strong>ausschlie\u00dflich eine Kennzahl relevant: der monatliche Visit<\/strong>.<\/p><p>INFOnline stellt sicher, dass:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bb5b4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f5bb5b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visitors<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visits<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Clients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0b4b4 elementor-widget elementor-widget-text-editor\" data-id=\"8d0b4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These values are derived through clearly defined methods \u2014 even when only partial data is available.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b432bdc e-con-full e-flex e-con e-child\" data-id=\"b432bdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac1185 elementor-widget elementor-widget-image\" data-id=\"0ac1185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"839\" height=\"684\" src=\"https:\/\/www.infonline.de\/wp-content\/uploads\/2026\/02\/homepage-placeholder-black-1.png\" class=\"attachment-full size-full wp-image-13307\" alt=\"\" srcset=\"https:\/\/www.infonline.de\/wp-content\/uploads\/2026\/02\/homepage-placeholder-black-1.png 839w, https:\/\/www.infonline.de\/wp-content\/uploads\/2026\/02\/homepage-placeholder-black-1-300x245.png 300w, https:\/\/www.infonline.de\/wp-content\/uploads\/2026\/02\/homepage-placeholder-black-1-768x626.png 768w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fabe73 e-con-full e-flex e-con e-parent\" data-id=\"6fabe73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-84181a5 e-flex e-con-boxed e-con e-child\" data-id=\"84181a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3646f9b elementor-widget elementor-widget-heading\" data-id=\"3646f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Privacy-Compliant. Transparent. Future-Proof.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c099db e-grid e-con-boxed e-con e-child\" data-id=\"6c099db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57fcd84 e-con-full e-flex e-con e-child\" data-id=\"57fcd84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5693236 elementor-widget elementor-widget-heading\" data-id=\"5693236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">100% GDPR &amp; TTDSG compliant<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4fd2b2 e-con-full e-flex e-con e-child\" data-id=\"a4fd2b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1eae4c elementor-widget elementor-widget-heading\" data-id=\"a1eae4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Not a black box \u2014 but a documented, verifiable mathematical model<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28a7321 e-con-full e-flex e-con e-child\" data-id=\"28a7321\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91cfa87 elementor-widget elementor-widget-heading\" data-id=\"91cfa87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">High data validity while fully honoring user privacy preferences<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b24785d e-flex e-con-boxed e-con e-parent\" data-id=\"b24785d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd1e22e elementor-widget elementor-widget-template\" data-id=\"bd1e22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"11165\" class=\"elementor elementor-11165\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a201a45 e-con-full e-flex e-con e-parent\" data-id=\"a201a45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9b2b06d e-con-full e-flex e-con e-child\" data-id=\"9b2b06d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e39f34 elementor-widget elementor-widget-heading\" data-id=\"9e39f34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready for real insights?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ef38e elementor-widget elementor-widget-text-editor\" data-id=\"70ef38e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Get started now \u2013 with a reliable measurement system designed for professional use in the media market and flexible enough to adapt to your needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1dc960 elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"e1dc960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTIzOTcsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start Your Free Trial Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3e97a2 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e3e97a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How INFOnline Makes Digital Reach Fully Visible Why extrapolation methods matter \u2013 and how we deliver valid results without consent-related data gaps In a world where cookies are disappearing, consent rates are fluctuating, and ad blockers have become the norm, one question stands at the core of digital media analytics: \u00a0How can reach be measured [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-12313","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Extrapolation - INFOnline GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.infonline.de\/en\/extrapolation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Extrapolation - INFOnline GmbH\" \/>\n<meta property=\"og:description\" content=\"How INFOnline Makes Digital Reach Fully Visible Why extrapolation methods matter \u2013 and how we deliver valid results without consent-related data gaps In a world where cookies are disappearing, consent rates are fluctuating, and ad blockers have become the norm, one question stands at the core of digital media analytics: \u00a0How can reach be measured [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.infonline.de\/en\/extrapolation\/\" \/>\n<meta property=\"og:site_name\" content=\"INFOnline GmbH\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T17:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.infonline.de\/wp-content\/uploads\/elementor\/thumbs\/ellipse_topleft-1-rjfty43op9udv73huzq5igsatignt1hjrdlwrntu2g.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/extrapolation\\\/\",\"url\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/extrapolation\\\/\",\"name\":\"Extrapolation - INFOnline GmbH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/extrapolation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/extrapolation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.infonline.de\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/ellipse_topleft-1-rjfty43op9udv73huzq5igsatignt1hjrdlwrntu2g.png\",\"datePublished\":\"2025-12-05T15:37:52+00:00\",\"dateModified\":\"2026-03-25T17:57:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/extrapolation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.infonline.de\\\/en\\\/extrapolation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/extrapolation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.infonline.de\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/ellipse_topleft-1-rjfty43op9udv73huzq5igsatignt1hjrdlwrntu2g.png\",\"contentUrl\":\"https:\\\/\\\/www.infonline.de\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/ellipse_topleft-1-rjfty43op9udv73huzq5igsatignt1hjrdlwrntu2g.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/extrapolation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Extrapolation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/\",\"name\":\"INFOnline GmbH\",\"description\":\"Ihr Anbieter vom Digital Audience Measurement, weltweit\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/#organization\",\"name\":\"INFOnline GmbH\",\"url\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.infonline.de\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.infonline.de\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo.svg\",\"width\":135,\"height\":32,\"caption\":\"INFOnline GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.infonline.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Extrapolation - INFOnline GmbH","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.infonline.de\/en\/extrapolation\/","og_locale":"en_US","og_type":"article","og_title":"Extrapolation - INFOnline GmbH","og_description":"How INFOnline Makes Digital Reach Fully Visible Why extrapolation methods matter \u2013 and how we deliver valid results without consent-related data gaps In a world where cookies are disappearing, consent rates are fluctuating, and ad blockers have become the norm, one question stands at the core of digital media analytics: \u00a0How can reach be measured [&hellip;]","og_url":"https:\/\/www.infonline.de\/en\/extrapolation\/","og_site_name":"INFOnline GmbH","article_modified_time":"2026-03-25T17:57:36+00:00","og_image":[{"url":"https:\/\/www.infonline.de\/wp-content\/uploads\/elementor\/thumbs\/ellipse_topleft-1-rjfty43op9udv73huzq5igsatignt1hjrdlwrntu2g.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.infonline.de\/en\/extrapolation\/","url":"https:\/\/www.infonline.de\/en\/extrapolation\/","name":"Extrapolation - INFOnline GmbH","isPartOf":{"@id":"https:\/\/www.infonline.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.infonline.de\/en\/extrapolation\/#primaryimage"},"image":{"@id":"https:\/\/www.infonline.de\/en\/extrapolation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.infonline.de\/wp-content\/uploads\/elementor\/thumbs\/ellipse_topleft-1-rjfty43op9udv73huzq5igsatignt1hjrdlwrntu2g.png","datePublished":"2025-12-05T15:37:52+00:00","dateModified":"2026-03-25T17:57:36+00:00","breadcrumb":{"@id":"https:\/\/www.infonline.de\/en\/extrapolation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.infonline.de\/en\/extrapolation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.infonline.de\/en\/extrapolation\/#primaryimage","url":"https:\/\/www.infonline.de\/wp-content\/uploads\/elementor\/thumbs\/ellipse_topleft-1-rjfty43op9udv73huzq5igsatignt1hjrdlwrntu2g.png","contentUrl":"https:\/\/www.infonline.de\/wp-content\/uploads\/elementor\/thumbs\/ellipse_topleft-1-rjfty43op9udv73huzq5igsatignt1hjrdlwrntu2g.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.infonline.de\/en\/extrapolation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.infonline.de\/en\/"},{"@type":"ListItem","position":2,"name":"Extrapolation"}]},{"@type":"WebSite","@id":"https:\/\/www.infonline.de\/en\/#website","url":"https:\/\/www.infonline.de\/en\/","name":"INFOnline GmbH","description":"Ihr Anbieter vom Digital Audience Measurement, weltweit","publisher":{"@id":"https:\/\/www.infonline.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.infonline.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.infonline.de\/en\/#organization","name":"INFOnline GmbH","url":"https:\/\/www.infonline.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.infonline.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.infonline.de\/wp-content\/uploads\/2020\/02\/logo.svg","contentUrl":"https:\/\/www.infonline.de\/wp-content\/uploads\/2020\/02\/logo.svg","width":135,"height":32,"caption":"INFOnline GmbH"},"image":{"@id":"https:\/\/www.infonline.de\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.infonline.de\/en\/wp-json\/wp\/v2\/pages\/12313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.infonline.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.infonline.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.infonline.de\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infonline.de\/en\/wp-json\/wp\/v2\/comments?post=12313"}],"version-history":[{"count":3,"href":"https:\/\/www.infonline.de\/en\/wp-json\/wp\/v2\/pages\/12313\/revisions"}],"predecessor-version":[{"id":14132,"href":"https:\/\/www.infonline.de\/en\/wp-json\/wp\/v2\/pages\/12313\/revisions\/14132"}],"wp:attachment":[{"href":"https:\/\/www.infonline.de\/en\/wp-json\/wp\/v2\/media?parent=12313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}