{"id":11894,"date":"2025-09-25T13:12:38","date_gmt":"2025-09-25T11:12:38","guid":{"rendered":"https:\/\/www.infonline.de\/infonline-measurement\/"},"modified":"2026-03-25T18:59:04","modified_gmt":"2026-03-25T17:59:04","slug":"infonline-measurement","status":"publish","type":"page","link":"https:\/\/www.infonline.de\/en\/infonline-measurement\/","title":{"rendered":"INFOnline Measurement"},"content":{"rendered":"\t\t
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INFOnline Measurement.
The Future of Digital Reach Measurement<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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INFOnline offers a proprietary, highly scalable measurement system for all types of digital services \u2013 from websites and apps to streaming and advertising media. The system provides transparent, comparable, and 100% privacy-compliant reach metrics for the German digital market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Metrics in INFOnline measurement\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your Benefits at a Glance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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First-party measurement <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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No reliance on third-party cookies \u2013 direct, high-quality data for the German market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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GDPR & TTDSG-compliant measurement \u200b<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Usage data is collected without cookies and without user consent (census method); extended metrics are provided with user consent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Innovative metrics <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alongside classic page impressions and visits, INFOnline offers the future-proof “Visitor” metric, developed with the IVW for particularly high data quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Autonomous & flexible<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Easy integration via Measurement Manager or API, usable on all digital channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Secure data collection<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Operators can rely on a stable, auditable, and transparent system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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INFOnline\u2019s Measurement Methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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INFOnline provides two innovative and complementary measurement methods for capturing digital reach. This enables publishers, agencies, and market researchers to obtain valid, legally compliant, and market-comparable usage data \u2013 regardless of consent rates or technical restrictions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1. Basic Measurement (Census Measurement)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Basic Measurement, also known as census measurement, forms the foundation of privacy-compliant reach analytics. It enables the collection of all essential usage data \u2013 especially page impressions \u2013 without explicit user consent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Collection without consent <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The measurement is anonymous and cookie-free. Only technical data is processed, which does not allow personal identification. IP addresses are not permanently stored, and personal data is strictly excluded.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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By integrating a measurement sensor directly into the source code of your digital offering (web\/app), reliable and independent data collection is ensured. Thus, every page, app, and stream is comprehensively captured.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Basic Measurement is fully GDPR and TTDSG compliant and meets the highest standards for data protection and auditability by external bodies (such as IVW, agof).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Basic Measurement compensates for consent, ad blocker, and browser-related gaps, ensuring truly comprehensive reach measurement regardless of user behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Pseudonymous Measurement (with Consent)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pseudonymous measurement provides deeper insights and expanded metrics as soon as a user explicitly consents to data collection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Extended metrics <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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In addition to core data, visits, qualified clients, and detailed user journey metrics are collected. Perfect for differentiated analysis, audience understanding, and optimizing digital content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Measurements are carried out in a pseudonymized way, meaning there is no direct personal reference, but identifiers are used for meaningful statistics \u2013 through panels or mobile app libraries, for example.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Activation takes place strictly after confirmed user consent, via a Consent Management Platform (CMP) or native consent mechanisms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Pseudonymous measurement complements basic measurement with individual, identity-linked analyses and allows for comprehensive evaluation of complex user journeys \u2013 ideal for advanced digital research and premium benchmarks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Interaction for Complete Reach<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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INFOnline combines the anonymous data from the basic (census) measurement with the expanded results of pseudonymous measurement into a holistic data foundation. In this way, measurement gaps caused by missing consent or technical challenges are compensated for. The result is precise, market-comparable digital reach \u2013 regardless of individual user choices or market conditions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ready for real insights?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get started now \u2013 with a reliable measurement system designed for professional use in the media market and flexible enough to adapt to your needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart Your Free Trial Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

INFOnline Measurement. The Future of Digital Reach Measurement INFOnline offers a proprietary, highly scalable measurement system for all types of digital services \u2013 from websites and apps to streaming and advertising media. The system provides transparent, comparable, and 100% privacy-compliant reach metrics for the German digital market. Metrics in INFOnline measurement Your Benefits at a […]<\/p>\n","protected":false},"author":31,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-11894","page","type-page","status-publish","hentry"],"yoast_head":"\nINFOnline Measurement - INFOnline GmbH<\/title>\n<meta name=\"description\" content=\"\ud835\udfed\ud835\udfec\ud835\udfec% \ud835\uddf1\ud835\uddee\ud835\ude01\ud835\uddf2\ud835\uddfb\ud835\ude00\ud835\uddf0\ud835\uddf5\ud835\ude02\ud835\ude01\ud835\ude07\ud835\uddf8\ud835\uddfc\ud835\uddfb\ud835\uddf3\ud835\uddfc\ud835\uddff\ud835\uddfa. \ud835\uddd6\ud835\uddfc\ud835\uddfc\ud835\uddf8\ud835\uddf6\ud835\uddf2\ud835\uddf9\ud835\uddfc\ud835\ude00. \ud835\udde2\ud835\uddf5\ud835\uddfb\ud835\uddf2 \ud835\udde2\ud835\uddfd\ud835\ude01-\ud835\udddc\ud835\uddfb-\ud835\udde3\ud835\uddf3\ud835\uddf9\ud835\uddf6\ud835\uddf0\ud835\uddf5\ud835\ude01. 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