{"version":"1.0","provider_name":"INFOnline GmbH","provider_url":"https:\/\/www.infonline.de\/en\/","author_name":"Marcos Abreu","author_url":"https:\/\/www.infonline.de\/en\/author\/marcos\/","title":"{WIP} Google Analytics vs INFOnline Measurement - INFOnline GmbH","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"S3Ziq6XHza\"><a href=\"https:\/\/www.infonline.de\/en\/google-analytics-vs-infonline-measurement\/\">{WIP} Google Analytics vs INFOnline Measurement<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.infonline.de\/en\/google-analytics-vs-infonline-measurement\/embed\/#?secret=S3Ziq6XHza\" width=\"600\" height=\"338\" title=\"&#8220;{WIP} Google Analytics vs INFOnline Measurement&#8221; &#8212; INFOnline GmbH\" data-secret=\"S3Ziq6XHza\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.infonline.de\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Google Analytics vs. INFOnline Measurement Two measurement approaches compared directly \u2013 marketing tracking versus neutral audience measurement. Why INFOnline Measurement? Google Analytics is suitable for internal marketing and conversion analysis. However, as soon as reach figures are published, compared, or used externally, this approach reaches its limits. INFOnline Measurement is used whenever: Reach figures must [&hellip;]","thumbnail_url":"https:\/\/www.infonline.de\/wp-content\/uploads\/elementor\/thumbs\/ellipse_topleft-1-rjfty43op9udv73huzq5igsatignt1hjrdlwrntu2g.png"}