Be it AGOF’s digital facts, IVW’s monthly reporting, agma mmc’s web radio measurement or the NET-Metrix auditing procedure.
The Arbeitsgemeinschaft Online Forschung [German Online Research Working Group] (AGOF) was founded in December 2002 by the leading German online marketing and advertising companies and is an association of online marketing companies in Germany. Its work mainly focuses on the online advertising market i.e. agencies and online media planners, marketing decision makers in advertising companies, marketing companies and other market partners..
The Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. [German Audit Bureau of Circulation] (IVW) is a non-governmental, non-commercial, neutral auditing body for the German advertising industry. The activities of IVW are under the joint supervision of media providers, media and advertising agencies and advertisers who come together on the market as vendors, intermediaries and buyers of advertising services..
The logfile-based web radio measurement system provided by agma has been in regular operation since 2014. The number of publishers and channels involved is growing constantly. Based on technical measurement of online radio use in regular operation, agma has been publishing data on the number of continuous usage processes (sessions) and average length of time per session for individual services, publishers and marketers every quarter since April 2014.
NET-Metrix AG is the independent Swiss Internet usage research body. It offers the most comprehensive system for researching the use of websites in Switzerland and Liechtenstein. NET-Metrix supplies the market with standardised and certified data..