SZM)+base - The advertising media measurement

for German online advertising market

Would you like to make optimum use of your digital advertising media and position them in the online market?

Then have your site published monthly by IVW e. V. (  In addition, register it for participation in the market media study daily digital facts with AGOF (

Our SZM)+base advertising media measurement ist der is the technical foundation for determining the reach of your site – take advantage of real benefits:

Data privacy

Measurement and processing according to strict data protection requirements in accordance with the EU GDPR.


Redundant data centers with 24/7 monitoring located in Germany


Standardised digital audience measurement for the German advertising market in accordance with the IVW guidelines and the technical requirements of AGOF


Comparable measurement of stationary sites, mobile-enabled websites, apps and Smart/Connected TV


Clear and near real-time display of all measurement data in our analysis tool IDAS


Central JavaScript-based measurement procedure or own measurement libraries, depending on the site


Complete management of sites as well as user-friendly configuration and monitoring of the measurement in the INFOnline Customer Center

Customer Service

Stress-free and competent support with fast response times

Contact us! .

We would be happy to advise you on your individual SZM)+ advantages! .

Information about our products

In addition to our SZM)+base standard measurement, we offer you further services to turn Page Views into real performance indicators!