Data protection is what we do.

Further information on INFOnline’s data protection and the measurement system ( in particular can be found here on our website.

Data privacy statement for the Use of the Scalable Central Measurement Procedure

Our website uses the scalable central measuring procedure (“SZMnG”) provided by INFOnline GmbH ( to measure statistical parameters relating to the use of our online services. Anonymous measurement values are collected as part of this process. To allow computer systems to be recognised, the SZM reach measurement uses alternatively either a cookie with the identifier “”, a local storage object or a signature compiled from diverse information transmitted automatically by your browser. IP addresses are processed in anonymised form only.

The measuring procedure was developed taking data privacy into account. The aim of the reach measurement is to statistically measure the use intensity and number of users of a website. Individual users are not identified at any point. Your identity remains protected at all times.

You shall not receive any advertising via the system. For sites that are a member of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern [German Audit Bureau of Circulation] e.V. (IVW – or that participate in internet facts study carried out by the Arbeitsgemeinschaft Online-Forschung [German Online Research Working Group] e.V. (AGOF –, the usage statistics are published monthly by the AGOF and the Arbeitsgemeinschaft Online-Forschung [German Media Analysis Working Group] e.V. (agma – and the IVW and they can be viewed at, and As well as publishing measurement data, the IVW regularly inspects the SZM procedure to ensure use is compliant with regulations and data protection provisions.

Further information on the SZM procedure can be found on the INFOnline GmbH website (, the company that operates the measuring procedure, on AGOF’s website concerning data protection ( and IVW’s data protection website ( You can opt-out from SZM data processing here:  

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If you have any questions about data privacy, please contact our data privacy officer via